Licensing Stock Photo from National Geographic Images |
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 The art of fashion designer Yves Saint Laurent finds form in three couture gowns about to be paraded down the runway at the showing of his fall and winter collection. Beneath the models light footfall lurks the tread of big business. Saint Laurent and several other designers are tucked under the wing of conglomerates. Phenomenally successful in the licensing game, Saint Laurent makes most of his money from perfume. Earnings in 1988 from the French fashion industry amounted to an estimated 9.5 billion dollars. |
 Preparing for a grand entrance, a model awaits her cue from an assistant at Christian Lacroixs couture show. Noted for encrustations of braid, torrents of chiffon, and knife-sharp colors, Lacroix draws his inspiration from his native Arles. Coutures extravagance, with gown prices in five figures, relegates it to a limited clientele. The money to be made in fashion design is in ready-to-wear clothes and licensing of the designers name. |
 Models waiting backstage at Emmanuel Ungaros showing of ready-to-wear clothing make last-minute adjustments to their outfits. Although a designer makes his name in haute couture, or high fashion, the exhorbitant prices of these creations limit the size of the clientele. Fashions money is made in ready-to-wear clothes and licensing of the designers name. |
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Licensing Stock Photo from Omniphoto |
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